Influencer marketing
The official blog for Execfluence, the leading B2B influencer marketing platform
Why structured marketing programmes beat one-off campaigns
Recent industry reporting highlights a shift every B2B marketer should note. The teams pulling ahead are the ones that run
How to use social listening and media monitoring for corporate reputation management
Marketing teams are under more pressure than ever to prove ROI, and linkedin marketing has emerged as the framework that
AEO for content strategists: How to move the needle on citations
The brands winning right now are not the ones with the biggest budgets. They are the ones who have figured
AI is Changing Agency Value. What Should B2B Clients Expect From Their Partners?
Marketing teams are under more pressure than ever to prove ROI, and marketing strategy has emerged as the framework that
Collaborate On Social Posts in Real Time with Buffer
What does it actually take to build a marketing programme that compounds over time? Managing social media with more people
AEO for brand marketing: How to ensure your brand narrative shows up accurately in AI results
When an answer engine describes your brand, it draws on reviews, comparison pages, forum threads and third-party coverage rather than
Building trust through social media: 5 ways to earn it
Recent industry reporting highlights a shift every B2B marketer should note: But as audiences grow more skeptical of what they
The next wave of marketing automation is taking aim at Marketo
The brands winning right now are not the ones with the biggest budgets. They are the ones who have figured
Holiday shopping is happening earlier than ever, here’s what brands need to know
The conversation around linkedin marketing has shifted from tactical experiment to strategic priority. But as the shopping season gets longer,