Influencer marketing
The official blog for Execfluence, the leading B2B influencer marketing platform
Is AI Making It So Anyone Can Run Effective TikTok Ads?
If you are serious about turning your marketing investment into predictable business growth, tiktok marketing is the conversation you need
Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
The conversation around marketing strategy has shifted from tactical experiment to strategic priority. Omnicom Advertising president and CEO Troy Ruhanen
Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO
If you are serious about turning your marketing investment into predictable business growth, marketing strategy is the conversation you need
Where Social Media Marketing Ends and Brand Strategy Begins
You already know the sector has shifted. The question is whether your marketing strategy has kept pace. Everyone’s chasing that
CRM data migration: A practical process overview
For marketing leaders navigating an increasingly complex B2B sector, marketing strategy offers a path forward that does not depend on
Employee advocacy: the distribution channel already sitting inside the business
Employee advocacy has moved from a communications experiment to one of the most measurable levers in B2B marketing. As organic
Personalisation No Longer Wins. Relevance Is the Real Competitive Advantage
You already know the sector has shifted. The question is whether your marketing strategy has kept pace. I spend a
How to batch 30 days of LinkedIn marketing content in one day
Every marketing team eventually hits a ceiling where conventional tactics stop delivering the same returns. Navigating linkedin marketing has rapidly
HubSpot AEO vs. Semrush AI Visibility: Which is right for your team?
You have built the audience, the content strategy, and the brand presence. But if you are still relying on surface-level