Content strategy in the age of the algorithm: what brands must understand
Every piece of content a brand publishes on a social media platform is evaluated, ranked, and distributed according to algorithmic criteria that are simultaneously powerful, opaque, and constantly evolving. Understanding how those algorithms work, what signals they reward, and how content strategy should be structured in response to their logic has become one of the most commercially significant capabilities a marketing team can develop. This piece examines the principles that hold across platforms and the specific implications for how brands should approach content planning and production in 2026.