The rise of B2B influencers on LinkedIn and what it means for brands
LinkedIn has undergone a quiet transformation. What was once a digital CV platform has become one of the most commercially significant channels for B2B brands seeking to reach professional decision-makers. At the centre of that transformation is a new category of creator: the B2B influencer. These are executives, practitioners, and subject matter experts who have built significant, highly engaged professional audiences through consistent, credible content. Understanding how to work with them effectively has become a strategic priority for marketing teams across every sector.