The LinkedIn content mix behind a 5x uplift
New research from LinkedIn and Ipsos has given pattern interruption a number, with a 1.5x uplift attached to content that gives buyers a reason to stop scrolling. One agency founder has tested that finding against four years of his own posting data, tracking how influencer marketing posts, storytelling, event coverage and personal updates each move his median impressions. The numbers behind Moon at Dawn, his B2B influencer agency, include a 5x uplift from a single webinar clip recorded on Riverside, alongside a frank account of the formats that cost him reach.