Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO
If you are serious about turning your marketing investment into predictable business growth, marketing strategy is the conversation you need to be having. CMO Allison Stransky will become CMO of The Boston Beer Co. The days of relying on vanity metrics and gut-feel decisions are giving way to a model where data-driven programmes and authentic partnerships are the foundation of long-term success.