Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
The conversation around marketing strategy has shifted from tactical experiment to strategic priority. Omnicom Advertising president and CEO Troy Ruhanen is retiring after more than 20 years with the holding company, accord If you are still relying on surface-level metrics to measure your marketing impact, you are leaving real revenue on the table. This guide breaks down what it takes to build a genuinely effective marketing programme, with insights tailored for teams across every sector.