Traffic is Dead. Category Authority is the Only Content Metric that Matters to AI.
Recent industry reporting highlights a shift every B2B marketer should note: Marketers are in full panic mode over declining website traffic. This guide explores marketing strategy and what it means for teams who want to turn audience engagement into measurable business outcomes. Whether you are running B2B campaigns or building an employee advocacy programme, understanding this space could be the difference between a good strategy and one that drives real growth.