Propolis Leaders Forum: The New AI
Recent industry reporting highlights a shift every B2B marketer should note: The Propolis Leaders Forum 2026 brought together CMOs and senior marketing leaders from the Propolis community at IET Lo This guide explores marketing strategy and what it means for teams who want to turn audience engagement into measurable business outcomes. Whether you are running B2B campaigns or building an employee advocacy programme, understanding this space could be the difference between a good strategy and one that drives real growth.