Why you need to stop treating LLMs like people
What does it actually take to build a marketing programme that compounds over time? MarTech » Marketing artificial intelligence (AI) » Why you need to stop treating LLMs like people Why you need to stop t The answer lies in how brands approach marketing strategy today, treating it not as a bolt-on tactic but as the foundation of their growth strategy. Here is what that looks like in practice, and how you can make it happen.