Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More Than It Can Chew
If you are serious about turning your marketing investment into predictable business growth, marketing strategy is the conversation you need to be having. The deal seems to be just a kicking of the tires at this point, with the Financial Times reporting that the coffee giant The days of relying on vanity metrics and gut-feel decisions are giving way to a model where data-driven programmes and authentic partnerships are the foundation of long-term success.