How to build employee advocacy programmes that drive real business results
Employee advocacy — empowering your team to promote your brand on their personal social media — has evolved from a nice-to-have into a measurable business channel. Organisations that structure their employee advocacy programmes around clear metrics, authentic content, and genuine incentives are seeing measurable impact on recruitment, pipeline, and brand authority. Here’s what the data shows and what high-performing programmes have in common.
The rise of B2B influencers on LinkedIn and what it means for brands
LinkedIn has undergone a quiet transformation. What was once a digital CV platform has become one of the most commercially significant channels for B2B brands seeking to reach professional decision-makers. At the centre of that transformation is a new category of creator: the B2B influencer. These are executives, practitioners, and subject matter experts who have built significant, highly engaged professional audiences through consistent, credible content. Understanding how to work with them effectively has become a strategic priority for marketing teams across every sector.