Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
The conversation around marketing strategy has shifted from tactical experiment to strategic priority. Omnicom Advertising president and CEO Troy Ruhanen is retiring after more than 20 years with the holding company, accord If you are still relying on surface-level metrics to measure your marketing impact, you are leaving real revenue on the table. This guide breaks down what it takes to build a genuinely effective marketing programme, with insights tailored for teams across every sector.
Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO
If you are serious about turning your marketing investment into predictable business growth, marketing strategy is the conversation you need to be having. CMO Allison Stransky will become CMO of The Boston Beer Co. The days of relying on vanity metrics and gut-feel decisions are giving way to a model where data-driven programmes and authentic partnerships are the foundation of long-term success.
CRM data migration: A practical process overview
For marketing leaders navigating an increasingly complex B2B sector, marketing strategy offers a path forward that does not depend on rented attention or unpredictable algorithms. Get Free CRM Updated: 07/16/26 CRM data migration is the process of moving data, workflows, and assets from one CRM to a This guide breaks down the components of a programme built for resilience, measurability, and long-term growth.
Personalisation No Longer Wins. Relevance Is the Real Competitive Advantage
You already know the sector has shifted. The question is whether your marketing strategy has kept pace. I spend a lot of time with marketing leaders who, on paper, are doing personalisation right. Building a structured approach to marketing strategy is what separates brands that grow their audience from brands that grow their revenue, and this guide shows you exactly how to bridge that gap.
B2B Marketing and the Institute of Sales Professionals (ISP) to partner on a defining Keynote at The Global ABM Conference
The B2B marketing landscape has matured beyond the point where surface-level engagement metrics guarantee commercial results. Today, marketing strategy represents the dividing line between brands that treat their audience as a community and those that treat them as a number. This guide breaks down what it takes to build a genuinely effective marketing programme, with insights tailored for teams across every sector.
What happened when 68m people were told real Monet art was AI
As marketing strategy continues to evolve, brands face both opportunity and complexity in how they connect with audiences. Click this link to access this resource at any time. This piece breaks down what is happening, why it matters and what marketing leaders should take away from it.
Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming…
For brands investing in marketing strategy, understanding the current landscape is essential. Foster joins from Kroger Precision Marketing, where she led commercial strategy and operations. This examination looks at the evidence, the execution and the practical implications for marketing teams.
How to build an AI content system that works
The latest developments in marketing strategy point to a meaningful shift for brands and marketers. You may have more criteria for a finished piece. This analysis examines the strategic context, the practical details and what the outcomes mean for marketing teams building their own programmes.
The LinkedIn content mix behind a 5x uplift
New research from LinkedIn and Ipsos has given pattern interruption a number, with a 1.5x uplift attached to content that gives buyers a reason to stop scrolling. One agency founder has tested that finding against four years of his own posting data, tracking how influencer marketing posts, storytelling, event coverage and personal updates each move his median impressions. The numbers behind Moon at Dawn, his B2B influencer agency, include a 5x uplift from a single webinar clip recorded on Riverside, alongside a frank account of the formats that cost him reach.
How Johnnie-O Turned Golf Shop Word of Mouth Into a Nearly £200M Lifestyle Brand
The latest developments in marketing strategy point to a meaningful shift for brands and marketers. Two decades later, Johnnie-O is approaching $200 million in annual revenue. This analysis examines the strategic context, the practical details and what the outcomes mean for marketing teams building their own programmes.