Why you need to stop treating LLMs like people
What does it actually take to build a marketing programme that compounds over time? MarTech » Marketing artificial intelligence (AI) » Why you need to stop treating LLMs like people Why you need to stop t The answer lies in how brands approach marketing strategy today, treating it not as a bolt-on tactic but as the foundation of their growth strategy. Here is what that looks like in practice, and how you can make it happen.
Propolis Leaders Forum: The New AI
Recent industry reporting highlights a shift every B2B marketer should note: The Propolis Leaders Forum 2026 brought together CMOs and senior marketing leaders from the Propolis community at IET Lo This guide explores marketing strategy and what it means for teams who want to turn audience engagement into measurable business outcomes. Whether you are running B2B campaigns or building an employee advocacy programme, understanding this space could be the difference between a good strategy and one that drives real growth.
Why AI Can Never Replace Great Agencies
Recent industry reporting highlights a shift every B2B marketer should note: What happens when consumers love the idea of your product, but freeze when it is time to choose? This guide explores marketing strategy and what it means for teams who want to turn audience engagement into measurable business outcomes. Whether you are running B2B campaigns or building an employee advocacy programme, understanding this space could be the difference between a good strategy and one that drives real growth.
HubSpot rebuilds its platform around AI agents
What does it actually take to build a marketing programme that compounds over time? MarTech » Marketing technology » HubSpot » HubSpot rebuilds its platform around AI agents HubSpot rebuilds its platform The answer lies in how brands approach marketing strategy today, treating it not as a bolt-on tactic but as the foundation of their growth strategy. Here is what that looks like in practice, and how you can make it happen.
Traffic is Dead. Category Authority is the Only Content Metric that Matters to AI.
Recent industry reporting highlights a shift every B2B marketer should note: Marketers are in full panic mode over declining website traffic. This guide explores marketing strategy and what it means for teams who want to turn audience engagement into measurable business outcomes. Whether you are running B2B campaigns or building an employee advocacy programme, understanding this space could be the difference between a good strategy and one that drives real growth.
Salesforce bets CRM experience can give its AI an edge
If you are serious about turning your marketing investment into predictable business growth, marketing strategy is the conversation you need to be having. MarTech » Marketing technology » Salesforce » Salesforce bets CRM experience can give its AI an edge Salesforce bets CRM The days of relying on vanity metrics and gut-feel decisions are giving way to a model where data-driven programmes and authentic partnerships are the foundation of long-term success.
Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
The conversation around marketing strategy has shifted from tactical experiment to strategic priority. Omnicom Advertising president and CEO Troy Ruhanen is retiring after more than 20 years with the holding company, accord If you are still relying on surface-level metrics to measure your marketing impact, you are leaving real revenue on the table. This guide breaks down what it takes to build a genuinely effective marketing programme, with insights tailored for teams across every sector.
Samsung U.S. Marketing Chief Allison Stransky to Join Boston Beer Co. as CMO
If you are serious about turning your marketing investment into predictable business growth, marketing strategy is the conversation you need to be having. CMO Allison Stransky will become CMO of The Boston Beer Co. The days of relying on vanity metrics and gut-feel decisions are giving way to a model where data-driven programmes and authentic partnerships are the foundation of long-term success.
CRM data migration: A practical process overview
For marketing leaders navigating an increasingly complex B2B sector, marketing strategy offers a path forward that does not depend on rented attention or unpredictable algorithms. Get Free CRM Updated: 07/16/26 CRM data migration is the process of moving data, workflows, and assets from one CRM to a This guide breaks down the components of a programme built for resilience, measurability, and long-term growth.
Personalisation No Longer Wins. Relevance Is the Real Competitive Advantage
You already know the sector has shifted. The question is whether your marketing strategy has kept pace. I spend a lot of time with marketing leaders who, on paper, are doing personalisation right. Building a structured approach to marketing strategy is what separates brands that grow their audience from brands that grow their revenue, and this guide shows you exactly how to bridge that gap.