B2B Marketing and the Institute of Sales Professionals (ISP) to partner on a defining Keynote at The Global ABM Conference
The B2B marketing landscape has matured beyond the point where surface-level engagement metrics guarantee commercial results. Today, marketing strategy represents the dividing line between brands that treat their audience as a community and those that treat them as a number. This guide breaks down what it takes to build a genuinely effective marketing programme, with insights tailored for teams across every sector.
What happened when 68m people were told real Monet art was AI
As marketing strategy continues to evolve, brands face both opportunity and complexity in how they connect with audiences. Click this link to access this resource at any time. This piece breaks down what is happening, why it matters and what marketing leaders should take away from it.
Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming…
For brands investing in marketing strategy, understanding the current landscape is essential. Foster joins from Kroger Precision Marketing, where she led commercial strategy and operations. This examination looks at the evidence, the execution and the practical implications for marketing teams.
How to build an AI content system that works
The latest developments in marketing strategy point to a meaningful shift for brands and marketers. You may have more criteria for a finished piece. This analysis examines the strategic context, the practical details and what the outcomes mean for marketing teams building their own programmes.
The LinkedIn content mix behind a 5x uplift
New research from LinkedIn and Ipsos has given pattern interruption a number, with a 1.5x uplift attached to content that gives buyers a reason to stop scrolling. One agency founder has tested that finding against four years of his own posting data, tracking how influencer marketing posts, storytelling, event coverage and personal updates each move his median impressions. The numbers behind Moon at Dawn, his B2B influencer agency, include a 5x uplift from a single webinar clip recorded on Riverside, alongside a frank account of the formats that cost him reach.
How Johnnie-O Turned Golf Shop Word of Mouth Into a Nearly £200M Lifestyle Brand
The latest developments in marketing strategy point to a meaningful shift for brands and marketers. Two decades later, Johnnie-O is approaching $200 million in annual revenue. This analysis examines the strategic context, the practical details and what the outcomes mean for marketing teams building their own programmes.
Best Residential Proxies Explained: How to Test, Score, and Compare Networks in 2026
Enterprise web scraping, market intelligence, and competitive monitoring depend heavily on resilient residential proxy networks. Selecting an optimal proxy provider requires systematic benchmarking across key operational metrics rather than relying on vendor advertising claims. Performance indicators such as pool depth, response latency, session stability, and geographic targeting directly influence automated data collection success. Furthermore, compliance standards and ethical IP sourcing have become vital criteria for corporate risk mitigation in digital operations. Reviewing a six-dimensional evaluation framework, this article details how enterprise organisations score, test, and select commercial proxy infrastructure.
How to Turn What You Know Into AI Tools People Will Pay For
Transforming professional knowledge into commercial software represents a strategic shift for modern consultancy businesses. Generic artificial intelligence models often produce superficial results because they lack specialised domain context and proven operational frameworks. By embedding proprietary expertise into custom digital solutions, organisations can create scalable software assets that deliver consistent value to clients. Establishing structured workflows and selecting suitable technology architecture enables leaders to monetise intellectual capital effectively. Highlighting practical strategies for packaging expert methodologies, this article outlines how businesses build market-leading automated tools that drive sustainable commercial growth.
What is brand monitoring and why is it important tools
Comprehensive brand monitoring extends far beyond basic social media listening by tracking mentions, reviews, media coverage, and competitor activity across all digital touchpoints. Implementing real-time sentiment tracking enables enterprise business organisations to manage reputation risks, identify crisis triggers, and uncover market opportunities before issues escalate. Monitoring holistic online conversations provides valuable intelligence that informs product development, customer experience, and competitive positioning. Executive leaders seeking to safeguard reputation and lead market strategy can implement executive influence strategies to build proactive crisis communications protocols and capture emerging customer growth opportunities.
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
The annual television upfront advertising marketplace is nearing completion, with major holding companies closing approximately eighty percent of expected commitments across broadcast and streaming networks. Live sports programming served as both the primary catalyst for deal activity and a key pricing friction point between network sales teams and media buyers. High asking prices for marquee events like the Super Bowl and Women World Cup created extended negotiations alongside streaming giants including Amazon and Netflix. Corporate media executives navigating advertising allocations can implement executive influence strategies to optimise media investments.